pepsico bubly - 3D anamorphic billboard

digital-experiencesmotion-designlive-action-direction
Written By Sarah Taylor

Another 3D anamorphic billboard project springs to life in Melbourne's bustling CBD, marking the Australian debut of ‘Bubly’ Sparkling Water. Animated cans of Bubly, each bursting with effervescence and vitality, dance upon the screen with a playful charm that brings a touch of magic to the urban landscape (and maximum opportunity for brand recognition). The sequence concludes with a graphic featuring none other than Bubly ambassador Michael Bublé, adding a touch of star power to the vibrant scene.

 

The Process

  1. Concept and Look development

  2. Storyboards and Animatic 

  3. Technical testing and virtual location tests in Unreal

  4. Box environment build and asset design and creation

  5. Animation in Maya

  6. Lighting and rendering in Cinema4D

  7. Compositing After Effects

 

The team

Client: PepsiCo

Agency: Akcelo

Design and Animation by SQUEAK
Creative Director/VFX Supervisor: Zenon Kohler
Animation Director/VFX Supervisor: Ian Anderson
Team: Ahmed Nashabe, Brad Coomber, Rob Conn, Leyton Brown, Bruno Ribeiro Profeta, ‘Unreal’ Dave Reece
Animation Producer: Sarah Taylor
Animation Coordinator: Rylee Bannan
Animation Production Assistant: Molly Nevin

Sarah Taylor
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