cairns regional council - i will survive
Gloria Gaynor's iconic song from the 1970s, "I Will Survive", transports us into a sub-tropical garden world, where ‘Ginger’ performs her own rendition titled "I Will Thrive". Aimed at bringing awareness to water usage, this cult anthem, "I Will Survive", takes on new meaning as it conveys a powerful message about the importance of water conservation.
We donned our disco inferno trousers and immersed ourselves in a whirlwind of colours and sunlight bokeh, infusing this campaign with energy befitting the dancefloor anthem through a Busby Berkeley-style kaleidoscopic movement.
the process
Character design and creation
Look development and environment design
Storyboards and animatic
Layout and camera animation
3D character animation in Maya
Lighting in Houdini
Compositing in After effects
The team
Client: Cairns Regional Council
Agency: Redsuit Advertising
Post Production by Cutting Edge
Animation by SQUEAK
Creative Director: Zenon Kohler
Animation Director: Ian Anderson
Team: Andrew Kimberley, Matt Dye, Sarah Collier, Ahmed Nashabe, Rob Conn, Phil (PJ) Jackson, Victor Bandeira, Raoul Teague
Animation Producer: Jessica Vines
