oz lotto - toolkit assets
Since Oz was launched in the 2020 Brand Campaign, we have continued to add to a suite of animated and static assets. These assets need to be as versatile as possible for different usages, so the OzLotto team can create whatever digital and print media is required outside of the Brand campaigns. Each deliverable showcases Oz’s quirky personality while being able to be used across all content formats. As the Jackpot amount changes weekly across multiple platforms, we needed to design each deliverable with specific framing restrictions in mind.
This page is a collection of our favourite deliverables over the years:
The Process
Preprod - storyboards and animatics
Animation
Simulation if required
Lighting and rendering
Compositing
Motion graphics if required
Deliverables
The team
Client: The Lott Corporation
Agency: VMLY&R
Creative Director: Mikey Tucker
Associate Creative Director: Lisa O’Neill
Executive Creative Director: Ben Davis
Head of Production: Mignon Van Weeren
Producer: Kathryn Scott
Account Director: Brooke Howatson
VFX by SQUEAK
Creative Director/VFX Supervisor: Zenon Kohler
Animation Director: Ian Anderson
Animation: Ahmed Nashabe
Lighting/FX: Phil Jackson, Cam Wright
Compositor: Bruno Ribeiro Profeta, Benjamin Ying
3D Artist: Rob Conn, Leyton Brown
Motion Graphics: Bruno Ribeiro Profeta
VFX Producer: Sarah Taylor
VFX Coordinator: Rylee Bannan
