the lott - a lott to go around
In a charming celebration of Lotteries, this 2D animated TVC showcases how Lotteries have contributed to Australia by funding the construction of landmarks, bolstering healthcare infrastructure with new hospitals, and providing vital support to Australians during times of natural disasters. Through a blend of traditional 2D animation techniques and After Effects, this animation extends gratitude to lottery customers while also acknowledging their invaluable role.
The Process
Character Design
Storyboards and animatic
2D character animation
After effects animation
Compositing in After Effects
The team
Client: The Lott
Agency: VMLY&R
Post Production by Cutting Edge
Composer: Connor Anderson Music
Animation by SQUEAK
Animation Director: Ian Anderson
Team: Amy Wheelhouse, Ian Anderson
Animation Producer: Jess Vines
