australian turf club - spring carnival

Hype Republic and Squeak dream team were back together for a seasonal edition of the Australian Turf Club animation created earlier in the year.

This Spring campaign focused on subtly promoting the new Peacock Lounge at the Winx Stand, and refreshing the edit with an injection of some new shots and floral flourishes to some of the existing shots.

Check out the previous campaign for a process breakdown

The Process 

  1. Boarding and shot selection

  2. Asset creation and 2D illustration

  3. Animation and motion design

  4. Lighting and compositing

  5. Shot and Asset deliverables

 

The team

Australian Turf Club
Yael Bradbury – General Manager Marketing
Nathan Gray – Content Production Manager
Matt Jenkins – Senior Digital Manager
Emma Reynolds – Senior Brand and Marketing Manager
Peter Hoskins – Digital Producer

Post Production by Hype Republic
Executive Producers – Allan Hardy, Macario De Souza
Creative Director – Allan Hardy
Post-Production Producer – Camille Cannings
Editor – Jarred Lammiman
Colour – Joe Lancaster
Music Composition – Oliver Kennan Lyu
Sound – Underscore Audio

Animation by Studio Squeak
Animation Director – Ian Anderson
Animation Team – Ahmed Nashabe, Rob Conn, Caitlin Wright, Leyton Brown, Bruno Ribeiro Profeta
Animation Producer – Sarah Taylor
Animation Coordinator – Rylee Bannan

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