indooroopilly shopping centre - gifting
To celebrate the festive gifting season at Indro, we worked with Creative Director Sal Borzillo to craft some wrapped objects. These were to be used across a suite of print and digital ads.
Creating the objects in 3D gave us the flexibility to intentionally place the wrapping folds, seams and patterns, and emphasise certain areas of the objects for a pleasing silhouette. Lighting the objects on coloured cyclical backgrounds ensured realism in the reflections and colour spill on the shiny ribbons, rosettes and baubles, and a lovely sheen on the wrapping paper.
The Process
Object selection
3D object modelling
Wrapping paper placement and fold modelling over top of object
Environment design and lighting
Rendering and compositing
Creation of layered PSD files for deliverable creation
The team
Client: Indooroopilly Shopping Centre
Agency: Rumble
Creative Director: Sal Borzillo
Producer: Mel Ashman
Design by SQUEAK
VFX Supervisor: Ian Anderson
Art Director: Brad Coomber
Senior Producer: Samara Keune
Design Producer: Sarah Taylor
Design Coordinator: Rylee Bannan
