cenovis - winter
A cute fusion of 2D animation on live-action footage highlights the impact of cold and flu protection in real-world settings. Multiple distinct animation sequences were crafted to illustrate the discomfort of falling ill in different public spaces. By using stylised 2D animation techniques, the team effectively underscored the crucial message of ‘helping you stay healthy this year’ with a tasteful touch, avoiding any overly graphic imagery.
The Process
Character Design
Storyboards and animatic
Shoot of box and tissues elements
2D character animation
After effects animation
Compositing in After Effects
The team
Client: Cenovis
Agency: Publicis Worldwide
Post Production by Cutting Edge
Senior Producer: Samara Keune
Animation by SQUEAK
Animation Director and Illustrator: Ian Anderson
Animation Team: Ian Anderson, Victor Bandeira
Animation Producer: Flavia Riley
