children’s hospital foundation - play is serious
Crafted to look like a child's felt board character set, we created this campaign to shed light on the isolation and boredom experienced by children enduring lengthy hospital stays. The purpose? To garner support for the Children’s Hospital Foundation by purchasing toys and games for these ailing youngsters.
After designing every on-screen asset and creating them as vector, we team textured the component like a felt board set, animating them in a deliberately limited style, evoking a sense of nostalgic charm, using After Effects.
In the midst of a COVID lockdown, the campaign struck a chord, successfully raising awareness and much-needed funds to support children in their time of need.
the Process:
Look development
Storyboards and animatic
Asset design
Animation
Compositing and motion graphics
The team
Client: Children’s Hospital Foundation
Animation by SQUEAK
Creative Director: Zenon Kohler
Animation Director: Ian Anderson
Team: Jordan de la Pena, Ian Anderson, Zenon Kohler
Animation Producer: Sarah Burton
Post Production by Cutting Edge
Music Composition: Connor Anderson Music
