donut king - home of the hot cinnamon donut

animationvisual-effectsmotion-design
Written By Sarah Taylor

We were given the delicious task of creating a digital version of Donut King’s iconic hot cinnamon donut. Utilising CG donuts rather than a traditional product shoot enabled creation of an asset that could be used for all planned and future deliverables, across print, social and instore collateral.

 

The Process 
1. Concepting and storyboarding
2. Donut asset build
3. Sugar and steam simulation
4. Animation
5. Lighting and rendering
6. Compositing
7. Motion graphics
8. Deliverables

 

The team

Client: Retail Food Group

Agency: Ralphie Co
Creative Director: Ralph Barnett

Animation by SQUEAK
Creative Director/VFX Supervisor: Zenon Kohler
Team: Matt Crump and Ross Macpherson
Animation Producer: Sarah Burton

Sarah Taylor
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