emerging minds - understanding child mental health

We partnered with Emerging Minds to create this two minute animated short, which brings key concepts about children’s mental health to life in a way that is easy to understand and inspires further thought and action. The animation is the centrepiece of a new evidence-based suite of resources to support parents’ understanding of child mental health. Featuring a character named Emm, the animation explores what children’s mental health is, what shapes it, and how parents and professions can help to nurture and support it. 

This project was featured in Campaign Brief! Check out the article here.

The Process 

1. Scripting and concepting

2. Storyboards and animatic

3. Set and prop design and builds

4. Layout and camera animation

5. Block animation

6. Secondary animation

7. Final animation

8. Lighting

9. Compositing

10. Social reframes and cutdowns

A process breakdown of the project from concepting to final product.

The team

Emerging Minds
Project Lead - Alicia Ranford
Content Development - Lisa-Maree Herron
Communications & Marketing Manager - Jocelyn Somerford
Multimedia - Josh West and Will Mortlock

Animation by SQUEAK
Creative Director & Supervisor - Zenon Kohler
Animation Director - Ian Anderson
CG Supervisor and Lighting - Phil Jackson
Animation - Ahmed Nashabe
3D Artists - Rob Conn and Leyton Brown
Compositor - Bruno Ribeiro Profeta
Animation Producer - Sarah Taylor
Animation Coordinator - Rylee Bannan

Post Production by Cutting Edge
Executive Producer - Trelise Blade
Senior Producer - Samara Keune
Sound Design - Michael Thomas and Renee Park
VO Record - Mike Lange
VO Talent - Lola Lange