subway - cookiemas
Expanding on the successful 2021 campaign that introduced Elfie to the world, we were thrilled to work with Publicis and Subway ANZ and APAC for Elfie’s return to the screen in another epic adventure.
Perched high in the store's Christmas tree, this seasoned operative utilises her espionage training to parachute down to the store counter, then skillfully parkours the preparation bench in pursuit of her coveted chocolate chip treats. As the live-action was directed by SQUEAK, we were able to carefully plan and design each of Elfie’s stunts and the locations for each shot to ensure an efficient shooting experience.
The Process
Preprod - boards and animatic
Live-action shoot
Prop design and builds
Tracking and match-build of the set
3D character animation in Maya
Simulation of sauce explosion in Houdini
Lighting in Houdini
Compositing in Nuke and Flame
The team
Subway ANZ
Director of Marketing: Rodica Titeica
Marketing Manager: Luciana Vorkas
Assistant Marketing Manager: Zoe Stuart
Subway APAC
Region CMO - Mandy Mak
Head of Marketing and Digital - Ling Ang
Agency: Publicis Brisbane
Executive Creative Director : Ryan Petie
Creative Director: David Schaak
Social Creatives: Josh Gilsenan & Elias Husband
Executive Production Director: Vicki Lee
Senior Producer: Natalie Mitchell
Chief Client Office: Kate Lippett
Senior Account Manager: Crystal Davis
Account Executive: Matisse Sipa Borgeaud
Strategy Director: Mike Redfern
Animation and VFX by SQUEAK
Director/Creative Director: Zenon Kohler
Director/Animation Director: Ian Anderson
Animators: Andrew Kimberley and Ahmed Nashabe
3D Artists: Phil Jackson, Cam Wright, Rob Conn, Leyton Brown and Octavio De Lellis
Compositors: Ben Ying, Steve Leacey, Bruno Ribeiro Profeta and Glenn Cone
VFX Producer: Sarah Taylor
VFX Coordinator: Rylee Bannan
VFX Assistant: Molly Nevin
Post by Cutting Edge
Offline Editor: Felicity Kranz
Colourist: Kali Bateman
Online Flame Artist: Glenn Cone
Sound Design: Mike Lange
Motion Graphics: Noah Taylor
Senior Post Producer: Samara Keune
Executive Producer: Trelise Blade
Production by Edge Studio
Producer: Nick Wolff
1st AD: Andrew McInally
Production Manager: Lucy Ratz
Director of Photography: Jason Hargreaves
Gaffer: Glenn Jones
Key Grip: Marcus Ballantine
Art Director: Justine Dunn
Food Stylist: Emma Costello
