gladiators - series launch out-of-home

Network 10’s relaunch of the iconic Gladiators format called for a massive out-of-home campaign. This campaign was featured on 3DA sites in Melbourne, Sydney, Brisbane, Adelaide and Perth and was the first campaign to dominate all screens simultaneously. 

Since each screen had its own unique requirements, it was like solving multiple puzzles with the same pieces. All live-action and CG elements were tailored specifically to each location, including bespoke camera angles and performances from each of the Gladiators. This ensured we could customise each deliverable to make the best use of the screens. The main screen

This project was featured in Campaign Brief! Check out the article here.

Breakdown of the process of creating the content for Yagan Square in Perth.

The Process 

1. Preprod: concepting, shoot planning, screen testing, storyboards and animatic

2. Live-action shoot

3. Talent grade and keying/roto

4. Tracking and matchmove of talent

5. Wing modelling, lookdev, animation and lighting

6. Power effects (2D and 3D)

7. Compositing in Nuke and After Effects

8. Motion Graphics

The team

Client: Network 10

Production by Edge Studio
Director: Zenon Kohler
Producer: Hayley McKew
Production Manager: Lucy Ratz

Post Production by Cutting Edge
Edit and Motion Graphics: Noah Taylor
Executive Producer: Trelise Blade
Operations Manager: Dani Wheelhouse

VFX by Squeak
Creative Director/VFX Supervisor: Zenon Kohler
Team: Rob Conn, Andrew Kimberley, Phil (PJ) Jackson, Cam Wright, Leyton Brown, Bruno Ribeiro Profeta, Ben Ying, Raoul Teague, Ian Anderson, Glenn Cone, Steve Leacey
Animation Producer: Sarah Taylor
Animation Coordinator: Rylee Bannan