oz lotto - elevator campaign
In yet another stroke of fortune, Oz orchestrates a delightful surprise for an unsuspecting office worker - Jen. This TVC blends live action with 3D character animation, as (2.4 million +) 3D coins pour out and towers of notes topple from an opening elevator, engulfing Jen in a tsunami of cash. Overwhelmed with joy and disbelief, Jen finds herself swept up in a whirlwind of celebration, basking in the glow of her newfound fortune alongside Oz himself.
The Process
Preprod - storyboards and animatic
Live-action shoot
3D asset builds and look development
Tracking and matchmove of talent & match build of set
Simulation of coins and stacks in Houdini
3D character animation in Maya
Lighting in Houdini
Compositing in Nuke
The team
Client: The Lott Corporation
Agency: VMLY&R
Creative Director: Mikey Tucker
Associate Creative Director: Lisa O’Neill
Executive Creative Director: Ben Davis
Head of Production: Mignon Van Weeren
Producer: Kathryn Scott
Account Director: Brooke Howatson
Production by Edge Studio Productions
Director: Zenon Kohler and Ian Anderson
Producer: Hayley McKew
Production Manager: Lucy Ratz
DOP: Jake Koning
Post Production by Cutting Edge Post
Senior Offline Editor: Kerry Farrell
Online/ Finishing Artist: Anthony Fassilis & Glenn Cone
Colourist: Kali Bateman
Senior Sound Designer: Mike Lange
Executive Producer: Trelise Blade
Producer: Lucy Hazell
VFX by SQUEAK
Creative Director/VFX Supervisor: Zenon Kohler
Animation Director: Ian Anderson
Animation: Ahmed Nashabe
Lighting/FX: Phil Jackson, Cam Wright
Compositor: Bruno Ribeiro Profeta, Benjamin Ying
3D Artist: Rob Conn, Leyton Brown
Motion Graphics: Bruno Ribeiro Profeta
VFX Producer: Sarah Taylor
VFX Coordinator: Rylee Bannan
