cutting edge - pentu’s cats
In this animated Egyptian fable, we delve into a story of a Feline Salesman, Pentu, whose profound adoration for cats leads him to an extraordinary revelation: the elusive essence of 'content', the intangible yet potent force behind the growth of any commercial or retail enterprise.
Embarking on a quest to share his newfound wisdom with the world ,Pentu creates a self-marketing campaign to build his business and make it stand out from the rest. Through the age-old artistry of shadow puppetry, the animation team visualised imagery with tales of his feline companions and the transformative power of 'content'.
Linking this campaign with digital mailouts in the same theme of shadow puppetry, our tale unfolds—a testament to the enduring allure of creativity, the boundless potential of 'content', and the spirit of entrepreneurship.
The Process
Character design
Preprod - boards and animatic
2D character animation in After Effects
Compositing in After effects
The team
Client: Cutting Edge
Animation by SQUEAK
Creative Director: Zenon Kohler
Animation Director: Ian Anderson
Character Designer/ Storyboards: Ian Anderson
Animation Team: Jasper St Aubyn-West, Zenon Kohler, Ian Anderson
Animation Producer: Flavia Riley
Animation Coordinator: Jess Vines
