netflix - stranger things 4 DOOH
As part of a global out-of-home campaign to promote the launch of the Stranger Things Season 4, we were tasked with designing and creating an eye-catching 3D anamorphic creative to be used across different sites, including multiple locations in Times Square, LA and Stockholm.
Inspired by the global Rift campaign to promote the launch of Netflix’s Stranger Things series, we created a suite of billboards that would be sure to (almost literally) grab attention.
The concept was designed to incorporate iconic elements of The Upside Down, while considering multiple different resolutions, screen configurations and audience viewing angles - an incredibly challenging task for a project of this type, as most of the 3D illusion comes from crafting the animation to be viewed at one specific viewing angle on each unique screen.
We chose to use the silhouette of the Demogorgon, the vines and the spores, which are all relatively simple but instantly recognisable elements of the show that have a big impact on the giant screens. The Rifts are a big part of series 4, so recreating the look of this element was crucial to the overall concept.
The Process
Concept development and storyboarding
Technical testing and virtual screen setup
Environment design and asset builds/look development
Animation and simulations
Lighting
Compositing
Motion graphics
Screen deliverables
The team
VFX by SQUEAK in partnership with Mr+ Positive
Founder/CEO Mr+Positive: Peter Grasse
Animation Director/VFX Supervisor: Ian Anderson
Team: Rob Conn, Andrew Kimberley, Cam Wright, Victor Bandeira, Bruno Ribeiro Profeta
VFX Producer: Sarah Burton
