sunny queen eggs - make every day sunny campaign
Together with the team at Rumble, we were trusted to redesign Sunny Queen’s mascot, Sunny, for the first time since he was introduced 20 years ago.
Cue the egg jokes from Ian: Sunny, the beloved ambassador for Sunny Queen eggs, introduces us to new products and his egg-cellent friends. From egg-citing high dives into omelettes to cracking yolks with hens, Sunny's daily adventures are as light and fluffy as a perfectly whipped meringue. Get ready to crack a smile and join Sunny on his egg-ventures!
The Process
Character design
Look development and world build
Storyboards and animatic
3D character animation in Maya
Lighting in C4D
Compositing in After Effects
The team
Client: Sunny Queen Eggs
Agency: Rumble
Creative Directors: Bec McCall and Rhys Venning
Account Director: Chloe Swan
Account Executive: Calvin Martin
Post Production by Cutting Edge
Sound: Mike Lange and Michael Thomas
Online: Glenn Cone
Senior Producer: Samara Keune
Animation by SQUEAK
Animation Director: Ian Anderson
Art Director/Lead Artist: Brad Coomber
Team: Andrew Kimberley, Brendan Jacquin, Rob Conn, Leyton Brown, Bruno Ribeiro Profeta
Animation Producer: Sarah Burton
